BLE Beacon Market To Grow With A CAGR Of 22.0% During 2017-2025

BLE Beacon Market To Grow With A CAGR Of 22.0% During 2017-2025

In accordance with the latest market research report provided by Credence Research, “BTLE Beacon Market(by Operating Platform (Open Source, Closed Source), By End-use (Retail, Public Facilities, Others)) Market – Growth, Future Prospects and Competitive Landscape, 2017-2025”, Bluetooth LE Beacon industry is approximately to flourish at a CAGR 22.0% from 2017 to 2025.

The entire report is obtainable at

Market Observations

Mobile and wireless communication technologies have emerged tremendously in the last few decades. Continuing growth of advanced cellular communication is estimated to grow further in the approaching years, noticing adoption all over different application. The retail industry is one such vertical constantly working towards upgrading their buyer experience by employing more modern engagement models. Some of them are good looking LED billboards, interactive billboards, and facial analytics/identification. This makes the retail industry hugely promising for customer interaction technologies for example, Bluetooth LE Beacon. BLE Beacon is one of the many wireless communication techniques developed these days using which the retail companies (stores) can connect to their customers.

The Perimeter Beacon Market has viewed significant growth since its first release in 2013. Perimeter Beacon features Bluetooth low energy (BLE) and has proven to be a basic one-way communication channel. Perimeter Beacons are available for both open source and closed source platform and therefore, can be used for a large selection of applications. Furthermore, the installation and operating cost of Bluetooth Beacon is very easy on the pocketbook making it a lasting solution for the retail companies, thereby boosting brand promotion. Companies are willingly embracing this new method of appealing the clientele. Besides, BLE Beacon finds its application in public areas including air terminals, automatic parking systems, navigation inside the buildings and others to lead the people through giving right information straight away to their smartphones.

iBeacon market is segmented based on platform, end-use, and geography. On such basis as the platform, Proximity Beacon is classed as open source Proximity Beacons and closed source Bluetooth LE Beacon. Open source BLE Beacon usually are applicable for android platform, while the closed source Bluetooth Beacon is deployed for IOS operating system. In line with the end-use segmentation, BTLE Beacons are classified for retail, public facilities, and other applications. The other applications segment comprise of indoor navigations and health-related applications.

Internationally, The USA leads the entire Perimeter Beacon market. Europe succeeds the North American Beacon market, when it comes to revenue. Asia-Pacific is predicted to appear as the fastest developing market for Marketing Beacon technology as a result of considerable potential for the retail industry. Proximity Beacon market is supposed to grow significantly in Asia Pacific in the forecast time period.

Competitive Insights:

BLE Beacon market remains to be in its nascent stage, with very few countries observing their adoption. The market comprises a huge number of producers, with the majority of them paying attention to creating power efficient Beacons based on open source platform. Proximity Beacon brands similar to Aruba (a Hewlett-Packard Enterprise Company), Estimote, Inc., Gimbal, Inc.,, Radius Networks, Inc., BlueCats, Blue Sense Networks, Glimworm Beacon, Sensorberg GmbH, and many others are developing the technology by increasing battery life and improving other technical specs just like operating range. One other key strategy followed by the market competitors is creating low cost Smart Beacon for small retail sectors.

Important Trends

Continue efforts by the retail industry in the direction of more streamlined customer captivation
Improving worldwide sales channel in an attempt to sustain and boost the sales
Steady growth in wireless communication as well as the smart phone technology
Specialize in extending the application area of Marketing Beacons

Dependent upon

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